Monday, June 22, 2020

Safaricom adds People's Daily and The Star to Daily Online Newspapers

    June 22, 2020   No comments

Safaricom PLC CEO Peter Ndegwa

You can now read the online versions of The Star and People's Daily newspapers, Safaricom has announced today.

The telecommunications company had to go into a business partnership with Mediamax, People's Daily newspapers owners and Radio Africa who owns The Star newspaper, to achieve this.

“Radio Africa Group is excited to have Safaricom as our first local digital distribution partner. We look forward to offering Safaricom’s customers unique value adds with our extraordinary and exclusive breaking news and insights from The Star newspaper’s extensive countrywide network of award-winning journalists and analysts. For our Safaricom launch, we are giving a 50% special offer,” said Patrick Quarcoo, CEO, Radio Africa Group.
“We are proud to be the pioneers in the provision of a free daily newspaper in Kenya. Even though our free distribution is reaching to over 3.5 million Kenyans daily, we are excited to be a part of this platform that will significantly increase the reach of our newspaper. Indeed, more Kenyans will get more informed and entertained at the comfort of their mobile phones,” said Ken Ngaruiya, CEO, Mediamax.
“Kenyans like to be in the know, and we are using technology to provide them access to news at their fingertips through the digital newspapers. We are continuously working with partners to enrich the portal with more publications so that we have something for everyone,” said Peter Ndegwa, CEO, Safaricom.

Previously after the launch of the online newspapers service, only newspapers belonging to the Standard Group and Nation Media Group were available. The number of media houses in partnership with Safaricom have now risen to four.

The e-papers are accessible at a cost of ksh 10 and are available on the Safaricom website (www.safaricom.com) or accessed via USSD code *550#
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Mwabaya Katana

About Mwabaya Katana

Mwabaya Katana is a Finance Online Researcher and Writer.He is the founder of 'Loans Kenya' Blog.

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