I&M Bank launches new Customer Value Propositions, Targets the Premium, Young Professionals and Business Entities

Kihara Maina,CEO I&M Bank Kenya
Kihara Maina; CEO I&M Bank

…the new and improved services address specific customer banking needs…

I&M Bank has launched new customer value propositions for its business segments in line with its corporate strategy dubbed Imara, in a move expected to further enable the growth of a deeply
customer-focused organization responsive to the changing dynamics in the
financial sector.

The development enhances I&M Bank’s role as a trusted financial partner
placing its customers’ interests at the heart of its operations and
service; and will help enhance customer centricity, dynamism and innovation
for the institution.

Speaking at the launch of the new customer value propositions, I&M Bank
Kenya Chief Executive Officer Kihara Maina said that the move was in line
with I&M’s deep focus on their customers which has continued to propel the
bank’s growth.

“Having completed the previous 5 year strategy cycle, it was prudent to
develop a corporate strategy that further focused on customer centricity,
enabling I&M Bank to operate in the dynamic banking environment. The launch
of the new customer value propositions plays an integral part in our
strategy, and aims at serving clients across our chosen markets, giving
each segment a customized proposition that will complement their lifestyle
and financial requirements,” Kihara noted.

“Effectively, the Bank has better defined its business and target market
segments, focusing on specially packaged banking solutions for each segment
in line with its aspiration – “*to become a banking powerhouse in East
Africa for middle to large businesses and premium clients.*” The tailor
made packaged products will also further deepen the Bank’s ability to serve
the needs of clients across their borrowing, saving and other service
needs.  Kihara added

The Premium Select value proposition targets executives looking for a
personal relationship with the Bank and financial products and services
that will help manage and protect their assets. Premium Esteem on the other
hand will serve mid-career professionals looking for convenient banking
services that fit their busy lifestyles, and help them achieve their
financial goals.

The *Young Professionals* proposition will target young individuals looking
for convenient banking solutions delivered via digital banking platforms
that help them manage their spending and build up their savings.

The *Business Banking* proposition on the other hand, will target SMEs
seeking access to finance, quick turnaround time for financing decisions
and unparalleled customer service. “These new value propositions seek to
deliver excellent service to support our clients’ differentiated financial
needs and will allow them to shape the way they bank. They are an important
complement to our existing Corporate and Institutional Banking proposition”
Kihara concluded.

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